MOUNT PLEASANT -- Mount Pleasant Towne Centre will host its annual "Lights Up" tree-lighting ceremony to kick off the holiday shopping season shortly before 6 p.m. Nov. 19 in front of Belk department store.

To enter to flip the switch at the event and win a $250 Towne Centre gift card, visit select stores at the shopping center and register by Thursday, Nov. 17.

The event will include freebies for the first 250 attendees, a holiday farmer's market starting at 2 p.m., horse-drawn carriage rides, train rides, Santa Claus, town leaders and special offerings by WineStyles,