Hilton Head Island and its somewhat adjacent suburbs have seen big ideas come and go.

The French set up shop at Port Royal in 1562. A few years later, the Spanish built Fort San Felipe on Parris Island.

Unfortunately, the French foray finished with cannibalism, never a good thing for morale. The Spanish were more successful, establishing a string of forts to the Appalachian foothills in North Carolina, but eventually were forced out by English power and struggles with Native Americans.

Now the PGA Tour is under attack.

Today, the final round of The Heritage takes place at Harbour Town.

The very final round, perhaps.

The PGA Tour stop that has called Hilton Head home since 1969 likely will fade if a sponsor doesn't step forward to plug a sponsorless hole on the golf calendar.

Over the years, The Heritage has slipped a bit. But crowds remain good. The scene is always festive. The iconic lighthouse still stands. This is a sand save waiting to happen.

South Carolina Governor Nikki Haley, U.S. Senator Lindsey Graham and other politicos are expected in Hilton Head to talk salvage.

That's not enough.

Losing a PGA Tour stop would be embarrassing for a state offering "First In Golf" license plates. The Heritage is good for business.

We need our best and brightest on this task, faster than you can say Fred Funk.

Hootie and Haley

Eight power foursomes, one goal: Find a Heritage sponsor, or a mix of sustainable sources.

--Business smarts -- Anita Zucker (charitable causes and Stingrays hockey), Darla Moore (most generous benefactor in University of South Carolina history), Jerry Richardson (Wofford grad owns the NFL's Carolina Panthers), Richard Davis (Lowcountry real estate whiz just won $4 million from his reality show lawsuit).

--Hootie and The Blowfish -- Darius Rucker, Mark Bryan, Jim Sonefeld and Dean Felber got golf cred with their "Monday After The Masters" charity event.

--Active PGA tour players with South Carolina ties -- D.J. Trahan, Jonathan Byrd, Brad Faxon, Lucas Glover.

--Proven winners -- head coaches Ray Tanner, Jack Leggett, Fred Jordan, Monte Lee. Because, right now, college baseball is the best sports thing going in South Caro- lina, and because I want to hear those tee-to-green stories.

J-Lo and Dabo

Shotgun start?

Traditional Heritage cannon fire?

No and no.

We will have a dartgun start to emphasize the importance of targeted urgency.

--Civic leaders -- Charleston Mayor Joseph P. Riley Jr. (the man and the ballpark), Charleston Metro Chamber of Commerce Senior Vice President Mary Graham (Boeing and other major coups), S.C. Governor Nikki Haley (be careful of playing through the Darla Moore foursome), North Charleston Mayor Keith Summey (if you can make it there, you can make it anywhere).

--Sports marketing clout -- Bill Murray (Charleston RiverDogs "Director of Fun"), Mike Veeck (RiverDogs co-owner and marketing guru), Bob Moran (Family Circle Cup master of talent acquisition), Andrew Bell (multi-tasking radio voice of the Charleston Battery has international appeal).

--Football braggin' rights veterans -- Dabo Swinney and Steve Fuller will represent Clemson and Steve Spurrier and Sterling Sharpe will represent South Carolina in a Chick-fil-A Bowl charity golf tournament next month. Why not practice at Harbour Town?

--Outside eyes -- Jennifer Lopez, Charles Barkley, Donald Trump, Chris Rock. Thinking strictly inside the tee box doesn't cut it anymore.

Let's lock all these folks in the 19th hole until they come out with a long-term solution.

Closest to the pin at No. 17 gets to speak first.