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Sertoma Classic signs Hendrick Automotive as sponsor

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Sertoma Classic signs Hendrick Automotive as sponsor

Fans cheer at this year’s Sertoma Football Classic, which has announced Hendrick Automotive Group as its new title sponsor. (Paul Zoeller/Staff)

The Sertoma Football Classic has a new title sponsor, the Hendrick Automotive Group.

The multi-year deal was announced Wednesday by the Sertoma Club of Charleston, which has kicked off the Lowcountry high school football season with the Sertoma Football Classic for 45 years.

“We are thrilled about the opportunity to be the title sponsor for the Sertoma Classic,” said Brad Davis, director of community relations for Charleston and North Charleston Hendrick Automotive Group dealerships. “Following in the footsteps of great Charleston businesses, we are honored to be continuing this local charitable event with its rich past and promising future. We are excited about making this a signature annual event.”

The Sertoma Classic has raised more than $3.5 million for local charities during its 45-year history. “Kids Helping Kids” is the event’s motto.

“What the Hendrick Automotive Group will do for Sertoma is allow us to maintain and expand our primary goal, to make a difference in the life of a child,” said Sertoma Club of Charleston president, Danny Gilbert.

For the past five years, the Sertoma Classic’s title sponsor was CT Lowndes and Company.

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