NEW YORK -- From the Magic Kingdom to the Apollo Theater, President Barack Obama on Thursday made the case for American tourism and his own re-election bid, mingling his political and economic agendas as he tried to stay ahead of the Republicans chasing after his job.

"I hope you know that the values you cherish, what you stand for, what you believe in, are the things I cherish and I believe in and I'm willing to fight for," Obama said at Daniel, an exclusive Manhattan restaurant, in the first of four glitzy fundraisers.

Presidential politics were not far from the surface during events at both ends of the East Coast, as Obama sought a piece of Florida's political spotlight ahead of a Jan. 31 Republican presidential primary with a high-profile appearance at Walt Disney World. Against the backdrop of Disney's Cinderella castle, Obama announced initiatives aimed at making it easier for citizens of China and Brazil to visit the United States.

"America is open for business," Obama said under Florida's picture-perfect blue skies. "We want to welcome you."

Later, the president told top donors in New York that he had made American foreign policy stronger during his first term, vowing that U.S. support for Israel's security is "non- negotiable." He also defended his administration's approach to Iran, saying even Tehran has acknowledged that U.S. sanctions are having an impact.

The New York itinerary included a $35,800-per-ticket fundraiser at the home of film director Spike Lee and an event starting at $100 per ticket at the famed Apollo Theater featuring performances by Al Green and India.Arie. Obama, who raised more than $220 million for his campaign and the Democratic National Committee through the end of 2011, told supporters that the 2012 campaign would be difficult.

"This is still going to be a tough race, regardless of who they nominate," he said, but told donors at another event that he was "very confident" of winning re-election.

Obama said the election would be "as stark a choice as we have seen," noting that he shared similar views with 2008 GOP nominee John McCain on banning torture, climate change and closing the prison at Guantanamo Bay, Cuba. "If you've been listening to the Republican debates, they have moved. I've stayed here. They've gone in a different direction."

Obama was greeted in the Orlando area by ads from GOP front-runner Mitt Romney blaming the president for the state's struggling economy. Romney, the former Massachusetts governor, could take a major step toward securing the Republican nomination with a win in Florida's Jan. 31 primary contest.