It is understandable that business owners’ first reaction to new regulations is to object. Many are cumbersome and seemingly unnecessary.

But their objections to a bill that would encourage the hospitality industry to recycle are misplaced.

Yes, it is another regulation. But its goals are worthy, and its pricetag is friendly. Indeed, businesses could save money. And the public could save money, too.

Further, as Conservation Voters of South Carolina executive director Ann Timberlake pointed out in a recent column in The Post and Courier, many customers like doing business with companies that recycle.

Certainly you don’t have to be a conservationist to appreciate an effort to reduce the amount of waste going to landfills. Unless the stream of waste is cut, there will be a need to dedicate more and more land to unattractive and costly landfills. Frequently, the public pays the cost.

The ABC Recycling bill passed the S.C. Senate and is hung up in the House Agriculture Committee. It would require that restaurants and bars with permits to serve alcohol get a bid for recycling. And while it is mandatory, it would impose no penalties. That’s hardly onerous.

Those establishments that serve alcohol tend to produce a lot of waste that could be recycled instead of transported to dumps.

If recycling should cost more than sending waste to the dump, they are exempt. Usually, though, the cost for recycling is less.

The hospitality industry includes some of the area’s most generous and involved corporate citizens. Hardly a week goes by when they aren’t donating their services and more for good causes.

They could benefit the entire state by supporting the ABC Recycling Bill.

In the end, it’s good business.