A small business owner unfairly demeaned the U.S. Postal Service in an Aug. 13 letter to the editor because he could not follow simple formatting rules for submitting his promotional materials for direct mailing.
He took umbrage at the idea that the USPS could not conform to his failure to correctly comply with these simple, direct instructions and could not understand why this national organization would not make an exception to accommodate him.
You will not find an easier or cheaper way to promote your small business that the Every Door Direct Mailing from the post office.
I know this because my daughter started a small business a couple of years ago and my husband and I assisted her with promotion and PR. We were very happy with not only the results of direct mail through the post office, but the low cost in order to reach a large number of potential customers.
Perhaps the business owner should seek out a printer to assist him. Most of them deal with this service frequently and could have advised him how to correct his mistakes.
Let’s not bash the USPS for something that is the fault of the user of the service failing to conform to rules of formatting that serve to expedite a low-cost, high-return service.