Like many area kids, W.B. Goodwin Elementary School third-grader J’Lynn Dewese, 9, tags along with her mom to community events such as the Cooper River Bridge Run and Susan G. Komen Race for the Cure.
J’Lynn said she began to see a similar trend. Countless vendors and giveaways catered to adults, but few had much to offer for kids. Spotting a niche market, J’Lynn decided to start her own jewelry business called Planet JD.
Much of J’Lynn’s business plan was influenced by “Shark Tank,” ABC’s series featuring eager entrepreneurs hoping for an investment from wealthy and successful business owners. Inspired by a group of children she saw on the show, J’Lynn’s earrings, necklaces, rings and bracelets are all made from bottle caps.
“I saw these little girls that did their jewelry business with bottle caps, and I told my mom I wanted to do that, too, but she said I needed to come up with my own unique idea,” J’Lynn said.
While J’Lynn’s jewelry is for a kid, by a kid, she said the most important thing is that her business serves a purpose.
J’Lynn’s goal is to make custom jewelry for area nonprofits, complete with each organization’s logo. “I told my mom that we can do fundraisers that help kids and help organizations, and she said that was a good idea,” J’Lynn said.
“When she told me how she wanted to go about selling the jewelry, I thought that was a unique idea,” J’Lynn’s mom, Ieesha Chandler, added.
J’Lynn recently made $70 selling her jewelry at an event sponsored by the South Carolina Advocates for Epilepsy.
Making the jewelry is an intricate process that includes drawing and printing off designs that are secured inside the caps before they are punched with holes, where trendy beaded chains are fastened. J’Lynn also makes dog tags to appeal to male customers. Visit the Planet JD Jewelry & Accessories for Children, Tweens & Teens page on Facebook.
Reach Christina Elmore at 937-5908.