The promise of hot, glazed and discounted doughnuts brought traffic to a near-standstill Friday in West Ashley.
To celebrate its 80th birthday, Krispy Kreme offered customers a sweet deal by selling a dozen original glazed donuts for 80 cents. The offer is good with the purchase of a dozen at the regular price.
The deal proved so irresistible Friday morning that a line of cars wrapped around the shop at 1491 Savannah Highway, and spilled out into the roadway. Several Charleston police officers could be seen directing two lanes of traffic in front of the shop.
The congestion did not wane as the hours passed. Traffic was still moving slowly in the area at 5:30 p.m.
For commuters uninterested in a deal, the congestion left a sour taste in their mouth.
"I just can see the stress of people stuck in a line that don't want a doughnut," said Jere Young.
Young, who works as a shuttle driver at the Honda dealership on Savannah Highway, said the traffic began to build at 6 a.m., which is the same time Krispy Kreme opens its doors.
"Everybody is getting to work late because of this," said Young, who lives in Summerville. "They literally should just line up orange cones all the way down 526 and have a designated doughnut lane for whenever they run specials."
According to a Charleston police spokesperson, Krispy Kreme reached out to the department ahead of the event for traffic control on Friday. Charleston police often receive similar requests, such as during Charleston RiverDogs home games. Outback Plaza at 1890 Sam Rittenberg Blvd requested traffic help in November for its Honey Baked Ham store.
Krispy Kreme — not taxpayers — will foot the bill for the officers' time, the spokesperson confirmed.
Officers were assigned to be outside of the Krispy Kreme until midnight.
Charleston police would not say how much officers are being paid to assist Krispy Kreme.