NEW YORK -- Best Buy said Tuesday it will hire about half as many seasonal staff as last year and increase the hours its regular staffers work as part of its plans for the crucial upcoming holiday season.

The largest U.S. electronics retailer also plans to expand services like free tech support and a longer window for returns during the holidays. It also will promote under-$100 deals to coax shoppers into its stores. "The consumer continues to be cautious," CEO Brian Dunn said. "That's not just a blip, that's the new normal."