The S.C. Highway Patrol is bringing back its "Clickin' for Chicken" campaign, just in time for the 100 Deadliest Days of Summer.
Starting this weekend, drivers pulled over for traffic violations will receive a Chik-fil-A coupon redeemable for a free Spicy Chicken sandwich -- if they are wearing a seat belt. Motorists not wearing a seat belt will receive a $25 ticket.
Highway Patrol Lance Cpl. Bob Beres said the promotion is an attempt to encourage drivers to wear their seat belts, especially during the 100 days between Memorial Day and Labor Day.
"More people die in those 100 days than any other time throughout the year," Beres said.
Last year, 281 people died in that time, he said.
The promotion coincides with increased enforcement and a media blitz that will run through June 6.
The message, "Buckle Up. It's the law." will be displayed frequently on S.C. Department of Transportation message boards.
The "Clickin' for Chicken" campaign was introduced to the Lowcountry during the holiday season starting in November. Beres said positive feedback prompted officials to bring it back for the entire state.
The restaurant chain provided the Charleston area with 10,000 coupons and another 50,000 coupons for the rest of the state, Beres said.