On the heels of drastic changes meant to help fend off its rivals, Facebook's relationship with its fans can be summed up in two words: "It's complicated."
Facebook feeds everywhere were full of status updates decrying new features and design changes that include a Twitter-like "ticker" in the right-hand corner and an algorithm that tells users what their "Top Story" is.
It's anybody's guess what the reaction will be when they announce even more changes today: Multiple media outlets report that Facebook will unveil new music and mobile services. Will fed-up users break up with Facebook in favor of potential suitors, such as newcomer Google+, or will they simply adjust as they have in the past?
Summerville retiree Diane Smail said she doesn't know much about Google+, but she's probably going to give it a try now that Facebook dictates which of her friends' posts she can see.
"They're picking and choosing what I should be reading and that kind of made me mad," she said. "If I can get my family and friends to change, too, then I will leave Facebook."
But others point out that they've seen similar anger over Facebook's tinkering in the past and it usually dissipates within days. Charleston Southern University student Daniel White said he's tried Google+, but the only real choice for him is to adapt to Facebook's changes.
"Facebook's popularity vastly outweighs Twitter and Google+ combined," White said of Facebook's 750 million users. "So if you want to communicate with a lot of people, Facebook is the way to go."
Danielle McBain, a West Ashley office clerk, said the changes are unnecessary and confusing -- "It took me forever to find my status bar." -- but she'll probably learn to live with it to keep up with her friends.
Facebook is feeling heat from rival social network Google+, which has grown to about 25 million users since it arrived about three months ago to high critical acclaim from its earliest users, many of whom have grown tired of Facebook's privacy rules and constant tinkering. Google+ offers "circles" that allow users to control how much they want to share with others and a multi-user live video chat.
Facebook quickly responded with its own video chat and recently added "smart lists" that are similar to circles.
The tit-for-tat hasn't stopped. Google+ made its own big announcement Tuesday, opening its network to everyone and launching new mobile video chat.
Andrew Whitfield, a social media coordinator with Q4 Launch, a marketing and branding company in Charleston, said he likes the new innovations at both Facebook and Google+. He senses more people will over time.
"Every new Facebook change, everybody gets up in arms," Whitfield said. "But once you start using it (the changes) begin to make sense. I think it will grow on a lot of people."
He's still undecided on how he wants to use Google+, but he's looking forward to seeing more people he knows on there now that the network no longer requires an invitation to join.
"I'm curious to see how Google+ will fare," he said.