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Charleston Mayor John Tecklenburg's reelection map mailing wins the 'Oscar' for politicos

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A mailer that identified over 80 projects and initiatives under Mayor John Tecklenburg's first term won a prestigious award in the political campaign world. Tecklenburg is pictured here at his second inauguration on Monday, Jan. 13, 2020. File/Lauren Petracca/Staff

What the Oscars are for filmmakers and the Grammys for recording artists — that's what the Reeds are for political campaign professionals. 

And the design company behind Mayor John Tecklenburg's reelection campaign received a few of the silver figurines at an awards ceremony in Atlanta last week, two for its work on Tecklenburg's campaign in Charleston and a third for work in Phoenix. 

The glossy, fold-up map that identified over 80 projects and initiatives put in play during Tecklenburg's first term won for the "Best Mail Piece for Mayoral Campaign" for a non-partisan campaign. The mailer brought some head-shaking from Tecklenburg's opponents last year, including heated discussion on whose idea it was to install cheap but effective flooding fixtures in the city, called check valves. 

John Tecklenburg map mailer

A political campaign mailer for Mayor John Tecklenburg's reelection campaign won a prestigious award last week. The map brought criticism from his challengers last year. Devin Gosnell/Provided 

City Councilman Mike Seekings, who took issue with Tecklenburg claiming ownership of the check valve fix, didn't respond to requests for comment on Monday. Tecklenburg didn't respond to requests for comment either. 

The mayor portrayed in the map what he claimed were his successes, including check valve fixes. Seekings countered that the check valve fixes actually launched in his office: "It's not a personality contest," he said at the time. "It's about a record and leadership."

Chris Cooper, the Charleston native who designed the map, said the mailer also received the U.S. Postal Service's Best of the Best award. His company, Convergence Targeted Communications, also tied for the "Best Cross-Channel Ad Campaign" for its Re-Elect Mayor John Tecklenburg online and mail work.

"I felt like at the beginning of this campaign it seemed like the knock against him was that he's a nice guy but he doesn't get stuff done. We had enough ammunition to refute that charge," Cooper said last week. "Not only is he a nice guy, but he's gotten a lot done for people in Charleston."

Though he lives in the nation's capital now, he still considers Charleston home and took the task personally. He's known Tecklenburg since the mid-1990s, when Cooper worked on Joe Riley's reelection campaigns. Cooper's firm also worked on Tecklenburg's 2015 election campaign.

Cooper said Tecklenburg's reelection team began working on the map in the early summer months and described it as an "extremely painstaking" effort. 

When the list was completed and given to him, Cooper said, "It landed with a thud in front of me."

Campaigns and Elections is the go-to trade publication for those in the political campaign industry. The Reed awards have been around since the late 2000s. It's for politicos to keep up to date on strategies and tactics. The Reed awards are named for Stanley Foster Reed, who founded the magazine in 1980. 

Awards range from TV and online to polling and research, billboards, ads and get-out-the-vote efforts around the world. There are 14 categories.

"The Reeds receive thousands of entries every year, which is whittled down to an average of five finalists in each category representing the best campaign work in the world," Co-Publisher Shane Greer said Monday. "From those finalists, a winner is selected."

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Reach Mikaela Porter at 843-937-5906. Follow her on Twitter @mikaelaporterPC. 

Mikaela Porter joined The Post and Courier in April 2019 and writes about the city of Charleston. Previously, Mikaela reported on breaking news, local government, school issues and community happenings for The Hartford Courant in Hartford, Conn.

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