We hope that you’re healthy and safe. That is most important to us in these difficult times.
Things may seem bleak right now in the midst of this unprecedented pandemic but we will get through this. It is important that we stay the course together, even if that means operating safely through social distancing.
We are confident that our business partnerships will not only survive this unfortunate situation, but that we will once again thrive when this pandemic subsides.
An old adage tells us that we should advertise when times are good but that we must advertise when times are bad. History has proven this time and time again.
Consider the way cereal companies Kellogg and Post navigated the Great Depression. Post was the category leader at the time. It pulled its advertising to trim expenses. Kellogg instead doubled its advertising budget and diversified its reach. Kellogg’s profits rose nearly 30% over the next few years. It became the category leader and has maintained its position for decades.
The same sort of thing happened in the fast-food industry during the 1990-91 recession. Industry leader McDonald’s dropped its advertising and promotional budget. Taco Bell and Pizza Hut took advantage of the absence. While McDonald’s sales declined by 28%, Taco Bell’s jumped by 40% and Pizza Hut leapt by 61%.
We also practice what we preach. Most of the Moultrie News’ staff has adapted to working remotely in effort to help level the curve. Yet our dedication to providing trustworthy local news coverage and an effective marketing platform has not changed. Our staff, from top to bottom, is working for you now as hard as ever.
We remain excited for what’s ahead. Our Best of the Best contest launched on April 1. Readers’ Choice recognition is one of the most popular ways for businesses to put their names in front of clients. Our voting packages make it easy to encourage readers to vote for your business.
We understand the economic challenges ahead. We are doing our part to help by offering special advertising rates through April, including up to 40% off our standard print rates.
Let us find a way to help your business by emailing us at firstname.lastname@example.org.
Visit moultrienews.com/coronavirus for local updates, including the latest cancelations and municipality orders. Be sure to also follow us on social media too for the most up-to-date news as it happens. Our news team can always be reached by contacting editor Cecilia Brown at email@example.com.
We look forward to working through this safely, successfully and most importantly, together.
Vickey Boyd is the publisher of the Moultrie News. She may be reached at firstname.lastname@example.org or 843-958-7480.