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New vendor profile: Lazer Edge


Will Pfitzner works on a wood carving for his homegrown business, Lazer Edge. Since he began the work out of his North Carolina dormitory in 2014, he has created coasters, ornaments, magnets, wall hangings and more.

Will Pfitzner first began creating lazer cut wooden art out of his dorm room in 2014.

Now, the small businesses products are available on Amazon, Etsy and their own website,

“It just started it as a hobby," Pfitzner said. "There was a lazer cutter on NC State's (North Carolina State University) campus and I just started doing it as gifts for family and friends through that program I was in."

He started selling his crafts at art shows on his campus and eventually began bulking the company's product line to include a variety of wood items with etched designs such as coasters, ornaments, magnets and wall hangings.

“Over the years we have gathered several collegiate licenses, so now we hold over 100 licenses and don’t just engrave college logos but also all sorts of designs such as initials, sports, birds, all sorts of stuff,” Pfitzner said, noting that the company now employs eight of his family members.

Pfitzner said that the company is excited to be selling at Flowertown festival and is thankful he chose to make the jump to pursue this as his full time job.

“I didn't start doing this full time until 2018, so it took four years from starting this business to actually believing in it and mainly believing in myself,” Pfitzner said.

Check out Pfitzner's wooden art at his booth at this year's festival.