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Good afternoon. The Labor Day weekend is so close — you can make it! Whether you have travel plans or are spending the holiday at home, I'm sure you're watching Hurricane Dorian's path closely. We are, too. Check our Hurricane Wire section for the most up-to-date information on the storm. 

Florence outer bands near North Myrtle Beach (copy) (copy)

In the days leading up to Hurricane Florence's landfall last year, typically crowded areas of Myrtle Beach were quiet. Hurricanes and flooding have caused the state to lose out on about $321 million in tourism spending in the last four years. File/Staff

THE ONE TO WATCH:  How hurricanes cost SC tourism millions

As people are prepping for Labor Day getaways, the Southeast is also bracing for Hurricane Dorian, which is likely to make landfall in Florida this weekend.

Though South Carolina has largely been removed from the storm's expected path, the timing of a shift in winds Friday will decide that for sure

Just as the storms themselves are unpredictable, it's difficult to determine just how much economic impact they will have, especially on the travel industry.

Tourism is sometimes referred to as "the invisible industry," said Rich Harrill, the director of the International Tourism Research Institute at the University of South Carolina. That's because it has such a wide economic reach: hotel stays, gas, ticket sales, dining and retail sales are all touched by travelers.

An estimated 1.13 million North Carolina residents and more than 502,600 South Carolinians are expected to travel over the Labor Day weekend, a 3% increase over last year, according to estimates from AAA Carolinas

AAA officials said this week that, despite the storm, travelers will likely see the lowest Labor Day weekend gas prices in three years. Today, gas is averaging around $2.58 per gallon nationally and $2.23 in South Carolina. 

Myrtle BeachCharleston and Williamsburg, VA are expected to be the most popular driving destinations for Carolinians. 

The Palmetto State is well acquainted with the impact hurricanes can have on the tourism economy, particularly on the coast. 

September occupancy figures have been dampened in Charleston due to severe weather over the last several years. Last year, when a mandatory evacuation order took effect, room nights sold dropped almost 22 percent compared to the previous month. The year before, when Irma hit Charleston as a tropical storm, that drop was about 20 percent.

Over the past four years, hurricanes and flooding have set direct tourism spending in the state back by about $321 million, according to the S.C. Department of Parks, Recreation and Tourism. Hurricane Florence, which caused flooding in the days following the storm but didn't directly hit the state, caused the biggest loss of the major storms, at an estimated $117 million.

That figure could be even higher, too. The Office of Tourism Analysis at the College of Charleston projected that the loss of visitor spending from Florence in the Charleston region alone was $111.3 million, or about $15.9 million a day over seven days. 

According to a survey commissioned by the SCPRT of known travelers in every state east of the Mississippi River, 80% believed that South Carolina had been directly hit by Florence, and 73% thought the storm reduced the availability of the state's beaches. 

In response, the state allocated $1 million this year specifically to market the state's coastal destinations in the fall. For example, some of those funds are supporting a new travel marketing partnership with Hootie and Blowfish and Visit Myrtle Beach. 


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OPENINGS AND CLOSINGS:

  • Rec Room's owner is opening a karaoke and hot dog bar, Bangkok Lounge.
  • Two of the five area Burger Kings that suddenly closed have reopened
  • Ireland's Own is now open, offering pub fare and games in West Ashley
  • The Delaney Oyster House is set to open on Calhoun Street next week. 
  • Landrum Tables will start selling handmade pieces on Broad St. Monday.
  • Jack's Cafe, a breakfast fixture in downtown Charleston, posted a "Closed for Vacation" sign in early July and hasn't reopened since

OTHER STUFF YOU SHOULD KNOW: 

  • Santee Cooper will shut down its coal-fired power plant near Georgetown in an effort to turn to other energy sources. (Post and Courier)
  • In the Charleston region’s competitive labor market, employers are offering better benefits and higher wages, a new study found. (Post and Courier)
  • North Charleston's Spruill Avenue had one of the worst reputations for crime, but now it's seeing a wave of redevelopment. (Post and Courier)
  • Meet the founder of Host Compliance, the software used by Charleston and 300+ other cities and towns to monitor short-term rentals. (NPR)

SOUND SMART AT WORK:

Charleston hotel loan repaid, recycled $22.8M Belmond check viewed as jobs catalyst (copy)

The 434-room Belmond Charleston Place is one of just two existing Charleston hotels that would qualify as "full service" under new rules from the city's hotel task force. File/Staff

Hurricane Wire is a pop-up newsletter during hurricane season that delivers anyone who lives on the East Coast all the information they need to know as storms brew in the Atlantic and beyond.


"Hey boss, did you know only four Charleston hotels will qualify as 'full service' under the new rules from the city's hotel task force?"

Two of them — the Francis Marion Hotel and Belmond Charleston Place — are already operating. The others are lodgings planned on Meeting St. that have city approval but are not under construction. Under the new rules, to be "full service," a hotel has to have at least 20,000 square feet of meeting space. 

HIRES AND PROMOTIONS:

  • The CEO of the Medical University of South Carolina Foundation is now Stuart G. Ames. He has 26 years of experience in finance and was previously a founder and partner at King Pine Investments
  • Steve Warner joined Clemson University's Office of Corporate Partnerships and Strategic Initiatives as an assistant vice president, based in North Charleston. Warner had been vice president of global competitiveness at the Charleston Regional Development Alliance
  • Lauren Mayer joined Lou Hammond Group as a senior account supervisor. She was a public relations supervisor with Brownstein Group

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Reach Emily Williams at 843-937-5553. Follow her on Twitter @emilye_williams.

Emily Williams is a business reporter at The Post and Courier, covering tourism and employment. She also writes the Business Headlines newsletter, which is published twice a week. Before moving to Charleston, her byline appeared in The Boston Globe.

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