Tokyo Crepes trading crepes for pictures

A former contest winner. (Provided)

Think you can take a picture as likeable as this? Tokyo Crepes wants it.

The Japanese creperie is again conducting its annual photo contest on Instagram. Every person who posts a tagged picture of him or herself with a Tokyo crepe will receive a free banana-and-nutella crepe. But the grand prize – a $20 gift certificate and choice of Tokyo Crepe merchandise – goes to the photographer who collects the most ‘likes.’

Judging from the three previous contest-winning photos, there’s no single formula for attracting the most votes: It apparently helps to point at the crepe, and perhaps capture something approximating natural beauty in the background. Also, there aren’t any big smiles in the bunch, but perhaps this is year for crepe glee.

“it’s a wonderful event,” owner Yukari Yada says.

To enter, follow @tokyocrepes on Instagram, and use the #tokyocrepes2015 hashtag. Only one entry per person; the contest ends on Sept. 31.