After months of correcting curious Charleston eaters who presumed their forthcoming project would be known as Wise Buck, Damon Wise and Jonathan Buckley this morning revealed the restaurant group will go by the name “Scarecrow & Co.”
Scarecrow & Co. will encompass three restaurants, all located in the former train depot at 23 Ann Street: Scarecrow, Feathertop and Wise-Buck Smoked Meats. Wise, who opened a dozen restaurants with Tom Colicchio, late last year Instagrammed a logo for Wise Buck, contributing to the nomenclature confusion.
Buckley’s official explanation of the name hints at the transplanted New Yorkers’ ambition: “We pulled the name Scarecrow from some of the earliest references to agriculture, where the role of the scarecrow was to protect the crop,” he’s quoted as saying in a press release. “We feel this is a noble effort; one that is symbolized by what was once an icon of the farm, of the heartland, and of human prosperity.”
More specifically, Scarecrow – equipped with a wood-fired grill and oven -- will focus on vegetables and wine. Feathertop, according to the release, will showcase “lighter fare like fresh, local fish, housemade pastas, and seasonal vegetables, paired with craft cocktails and a diverse collection of wines, all priced under $65.” The restaurant also features an all-day coffee bar with pick-up window.
Finally, the smoked meat portion is touted as the most casual and relaxed member of the trio. The press release suggests guests can enjoy their barbecue and side dishes on a patio.
Wise-Buck is set to open within a few weeks; the other two restaurants are projected to follow closely afterward. For more information, visit scarecrowandco.com.