NEW YORK — If at first you don’t succeed ...
NBC’s “The Celebrity Apprentice” is bringing back 13 players fired from past “Apprentice” contests, plus one notable winner, in the first “All-Star Celebrity Apprentice.”
“We wouldn’t have done the ‘All-Star’ concept unless we were able to get the right contestants back,” said Donald Trump, the host and boardroom boss who once again will be pronouncing each contestant’s fate.
The series, which starts shooting this new season Monday for a March 2013 premiere, announced its slate of 14 contenders Friday.
They are country music star Trace Adkins, actor Stephen Baldwin, actor Gary Busey, magician and illusionist Penn Jillette, DJ artist and rap star Lil Jon, NBA Hall-of-Famer Dennis Rodman and Twisted Sister frontman Dee Snider.
Also, actress and author Marilu Henner, singer La Toya Jackson, TV personality and actress Claudia Jordan, actress and author Lisa Rinna, Playboy Playmate of the Year Brande Roderick, reality star Omarosa, who competed in the first, pre-celebrity edition of “The Apprentice,” and Poison frontman Bret Michaels, who won in 2010 despite life-threatening ailments that included a brain hemorrhage and hospitalization.
“They’re all very smart, and I think they learned a lot from their last go-around,” Trump said. “This time, some of them will change their game to fool their rivals — some for better, some for worse.”
The winner, as usual, will collect $250,000 to donate to his or her chosen charity.
The upcoming season will be the 13th for the overall “Apprentice” franchise, a track record that amazes Trump.
“Who would have thought?” he said. “When we first signed for it, they didn’t even take an option (for more seasons). No one thought it would go any further.”