Jeanne Chan often finds stuff in her closet she'd like to get rid of, but until now she hasn't been too happy with the options for doing so.
"I don't really like selling my items on eBay -- I feel like the process takes too long," she said. "But at the same time, sometimes I'm too lazy to take myself to a thrift store."
Now she has an alternative. Poshmark, which launched this month, offers users such as Chan the opportunity to buy and sell fashion items through a free iPhone app.
"It's a pretty addictive app," said Chan, a San Francisco resident and author of the Shop Sweet Things lifestyle blog. "I check it every day."
Poshmark is the latest venture for Manish Chandra of Fremont, Calif., the founder and former CEO of the Kaboodle social shopping website.
"What we are doing is really building a marketplace for buying and selling fashion," he said. "The idea really started in my wife's closet in Fremont. ... We'll have these shopping bags, sitting. They actually have brand-new clothes that have never been opened, and pretty soon you can't walk into the closet."
The Menlo Park, Calif.-based company aims to make it easier to sell such unwanted items by keeping things simple.
Users log in through their Facebook profile. Sellers snap a photo of their item on their iPhone, upload it through the app and enhance it using a variety of photo filters.
When someone buys the item, Poshmark sends the seller a prepaid, pre-addressed label to put on the box for shipping. The company holds on to the payment until the buyer receives the package.
"She knows her money is safe," Chandra said. "The buyer never has to worry about her money in the whole process."
Listings are free. The company takes a 20 percent commission on all sales, and shipping costs a flat rate of $9 per order.
Users also can access virtual "posh parties" through the app, with themes ranging from "street chic" to "bold accessories."
Partygoers can shop, interact with other users and put items from their own closets up for sale.
"The first one I hosted was designer handbags," Chan said. "That's where I listed my Louis Vuitton bag, and it got sold that night."
Angie Paglino, 30, author of the blog The Hotness Your Mama Warned You About, said Poshmark gives her access to some rare items that aren't always available locally.
"I've bought some really great stuff," she said. "I think what makes it so much fun is that you can interact with so many people from across the country. There's stuff that people have in New York that I can't find here in San Francisco."
She discovered the app when another blogger wrote that she was hosting a "leopard and lace" party.
"I saw how easy it was and became an avid user," she said. "From there, I was able to host my own parties."
While Poshmark is geared toward women's fashion and accessories, Chandra said he plans to add categories to include men's fashion.
"I really expect this to become a very universal phenomenon," he said.
The app is available only through the Apple App Store for now, but an Android version is in the works.