NEW YORK – USA Network, which has found ratings success with its quirky dramas such as “Necessary Roughness” and “Burn Notice,” is making an aggressive push into comedy.
The network unveiled a slate of projects to advertisers recently during its upfront presentation that includes new shows produced by Kelsey Grammer and Denis Leary.
The network is planning to have new sitcoms in its schedule next year and will use reruns of the ABC hit “Modern Family” as a promotional platform.
Among the sitcoms USA is developing are “Sirens” from Leary about jaded emergency medical technicians. For Leary, this is familiar ground. He starred and produced ABC’s underappreciated comedy “The Job,” about New York detectives, and the critically acclaimed “Rescue Me” on FX. “Sirens” will be lighter in tone than “Rescue Me” and more along lines of “The Job,” which was described as a show better suited to cable than broadcast.
Also in the works is “The Dicicco Brothers” from Grammer, who will produce the sitcom about a dot-com entrepreneur who is struggling to make the adjustment to Silicon Valley and gets little help from his unrefined family.
Looking to join the growing number of shows that feature a musical component (“Glee,” “Smash” and ABC’s new “Nashville”), USA is also hoping to hit the right note with “Regulars” about a group of friends who blow off steam at a karaoke bar.