NEW YORK — Erin Wasson was doing the model workout: a mix of dancing, running and jumping. And she was doing it fully dressed with her hair and makeup done.
The lights were hot, but a serious wind was coming from oversize fans.
Wasson was at one of the vast photography studios at Chelsea Piers, shooting the fall ad campaign for the shoe brand Rockport, a brand she has fronted for three seasons.
“I am the model athlete,” Wasson joked.
Wasson, 31, is a veteran, claiming countless runway shows and big campaigns for Maybelline, Gap and Elie Saab. Models.com categorizes her as one of the “money girls.”
But doing this for 13 years also has made her want to do more, and to do it — or at least start it — while she’s a successful model. She started styling looks for designer friends, especially former neighbor Alexander Wang, adding her relaxed street style to their catwalks. She collaborated with skater brand RVCA and showed that collection at New York Fashion Week, and she designs jewelry for her label called Low Luv.
Branching out further, she appeared in last summer’s movie, “Abraham Lincoln: Vampire Slayer.”
“I don’t want to be a flash in the pan,” she insists.
Dani Tschuemperlin, Rockport’s chief marketing officer, says Wasson has long-term appeal because she gets the all-day lives of many women, and she can dial it up or down accordingly. “Erin is all about no compromises. ... She does not compromise style for comfort and vice versa, and we think she truly embodies the ideal Rockport woman: a strong, American casual businesswoman.”
Wasson says: “I hope my authenticity about what I do and who I am translates, and that’s what will create something more.”