Charleston pop group City on Down has a sound unlike anything else coming out of the Holy City right now. It's radio, it's dancy, it's catchy, it's unapologetic. And we're premiering the four-piece's latest music video for hit single "All on You."
The video was shot by Post and Courier videographer Matt Crum, who freelances as a music video director behind the lens.
For the premiere and an upcoming album release, we caught up with the boys of City on Down for a Q&A. They'll be playing at the Music Farm at 8 p.m. on April 13.
Q: What was your vision for the video?
A: Our vision for the video was to tell a romantic story in a modern-day situation that many people can relate to. ...We organized a day party to create a classic college scene, which was a lot of fun, and performed at Mynt, a prominent nightclub downtown where we’ve played before. They were so easy to work with, and we loved being able to highlight the Charleston scene as we break into the scene here.
Q: What was your inspiration when writing the song?
A: With "All on You," we wanted to convey the feeling of seeing someone special and recognizing it. The song explores the feeling of wishing that person could lead a happier life with you instead of the person they're with now. We always laugh about this track because it's definitely our most extreme pop tune and not the most "deep" lyrically.
But we're really proud of the song and how it's done so far on Spotify and other streaming places, and it's been a huge reason we've been gaining popularity and the opportunities we've had the last several months. It truly put us on the map here, and we're taking advantage of it.
Q: Tell me about the album release show you have planned.
A: We can tell you that we’re pretty damn excited for it! It’s an honor to play at a venue with the reputation and standing in Charleston that Music Farm has, where we’d go as college students to see our idols perform.
We’re playing alongside extremely talented artists Haley Mae Campbell, Cole Collins and 87 Nights. Y’all better spread the word because it’s going to be a great time. As a band we’re adding surprise elements to this performance that we’ve never done before, so you won't want to miss this!
Q: What are your upcoming plans with City on Down?
A: We’ve put an enormous amount of time and effort into this EP, so first and foremost we want to share it with the world and see how they receive it. Once those few days pass, it’s right back to the grind.
Shortly, we’ll be announcing our first ever tour, a week-long trip of the Southeast in May, where we'll continue to promote our EP and spread our music beyond Charleston.
Q: So what should people know about you if they haven't heard of you before?
A: There’s something for everyone. The variety of songs in the EP touches on pop, rock, R&B, hip-hop, electronic, anything you can think of. We’re also very different personalities. Rob is pretty laid back, Alden can get wild, Greg can be the center of the party and Ian can be the most responsible of the bunch.
But we all have commonalities and we really let our differences help our sound with more variety. We're just so excited to share our music with everyone and we hope ya'll enjoy what we've created.