Lipton to host music festival in North Charleston featuring The Roots, Passion Pit, others

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The First Flush Festival on the Charleston Tea Plantation is Sunday, but it won’t be the only tea-related music extravaganza to hit Charleston this year.

Lipton announced Thursday morning that it’s throwing a music festival in North Charleston this fall to celebrate the company’s 125th anniversary.

The one-day event billed as the Be More Tea Festival will be held at North Charleston’s Riverfront Park on Oct. 24 and will feature performances by national acts including Passion Pit, The Roots, St. Lucia and Walk the Moon. In the statement, the company described the festival as a “tea wonderland that celebrates the brand’s past, present and future.”

The timing of the announcement — days before the First Flush Festival — and the fact that the Lipton is hosting the event in the Lowcountry, may or may not be coincidences.

First Flush is hosted by the Charleston Tea Plantation, which is owned by Bigelow Tea Company, another major tea brand in the United States.

Lipton chose North Charleston to anchor the company’s anniversary celebration because “it’s a bustling city that is exactly what the festival is all about,” said a Lipton spokesperson, adding “Lipton is known for its rich history, and the brand wanted to host its 125th anniversary celebration in a special place that appeals to its core demographic.”

The event will be free and open to the public, but attendees will need to order tickets. Details about how to request tickets have not been announced.

Until Sept. 19, Lipton is holding a “Be More Tea” sweepstakes to award 125 people trips to the festival. Those interested in participating can register online at www.BeMoreTeaFestival.com or by posting photos or videos of Lipton products on social media and tagging @Lipton and #BeMoreTeaSweeps. One winner will be randomly selected every day, and people can enter to win once a day.

Reach Abigail Darlington at 937-5906 and follow her on Twitter @A_Big_Gail