A day after the South Carolina Public Service Commission issued Uber a cease and desist order, the popular ride-sharing app turned to social media to garner support.
In a blog post Friday, Uber said the commission's decision was unexpected and is being challenged. It also encouraged proponents to send emails and tweet at the commission's Twitter account using the #scneedsuber hashtag.
The hashtag has already taken hold and was trending in Charleston by 5 p.m.
Likewise, several local politicians including Gov. Nikki Haley have already expressed on Twitter their disagreement with the commission's decision.
Haley called the decision “unacceptable.”
Check back as I'll continue to follow the debate on social media.