A performance vehicle dealer plans to open a “super center” in Mount Pleasant by this fall.
The site hasn’t been finalized, but Stephen Becker, president of Planet Shelby Cobra, said agreements are expected soon on the land and building, and the 25,000-square-foot Shelby Mod Shop will open later this year.
The Mount Pleasant resident said he is looking at four sites, three of which have buildings on them. The number of employees will be determined based on any incentives received, Becker said.
Shelby is a modified car named after Carroll H. Shelby, a U.S. automotive designer, racing driver and entrepreneur. He was best known for his involvement with the AC Cobra and later the Mustang-based performance cars for Ford Motor Co. known as Shelby Mustangs, which he had done since 1965. He died in 2012.
Becker’s Shelby Mod Shop will offer a complete line of vehicles, parts and merchandise for every era of Shelby history, he said.
“Planet Shelby Cobra has been helping people realize the dream of owning a vintage Shelby car for more than 30 years,” Becker said. “Our Shelby Super Center concept is designed to be the ultimate resource for anyone who wants a Shelby of any model year.”
Becker is calling the Shelby site a “super center” because he said, “It will be the only location in the world to service, buy or sell any Ford-powered vehicle that wears a Shelby badge.”
The mod shop will feature a showroom with Shelby cars of every generation and a store offering newly designed apparel, memorabilia and limited-edition shirts, hats and women’s wear.
Authorized mod shops install genuine Shelby performance parts to improve the handling, styling and power of current-generation V-6 and V-8 Ford Mustangs and Shelby vehicles. Components include upgraded brakes, superchargers, suspension components and cosmetic pieces such as hoods and fascias designed by Shelby American, a subsidiary of Nevada-based Carroll Shelby International.
“Opening local mod shops means people far from Las Vegas won’t have to ship their vehicle to Nevada for modification,” said Joe Conway, CEO of Shelby American. “Offering local installation of authentic Shelby performance components, as well as customizing services, will serve these customers and fuel our global expansion in a smart, efficient manner.”
After intensive training, Planet Shelby Cobra’s Mod Shop will begin installing parts and packages for the 2007-14 Ford Shelby GT500, 2005-plus Ford Mustangs, 2005-06 Ford GT, 2007-08 Shelby GT, Ford Focus and Ford Raptor. T
he rest of the Shelby Super Center will focus on selling, servicing and buying 1960s-era Shelby vehicles.
Becker is working with officials from Shelby American and Carroll Shelby Licensing to open the new mod shop.
He owns a Shelby Cobra dealership in Atlanta. He moved to Mount Pleasant with his wife and three children about 18 months ago.