Cruise industry numbers from an economic impact study paid for by the S.C. State Ports Authority

Economic impact: $37 million annually

Jobs generated: 400

State sales and income tax money: $3.5 million

Direct local business income per cruise call: $530,000

Passengers who are first-time visitors: nearly 50%

Passengers who say they plan to return: 80%

Passengers' average income: over $100,000.