Cruise industry numbers from an economic impact study paid for by the S.C. State Ports Authority
Economic impact: $37 million annually
Jobs generated: 400
State sales and income tax money: $3.5 million
Direct local business income per cruise call: $530,000
Passengers who are first-time visitors: nearly 50%
Passengers who say they plan to return: 80%
Passengers' average income: over $100,000.