By JIM PARKER
The Post and Courier
Ray Wrenn insists he’s not a developer. Prefering “community visionary,” his eyes are fixed on a posh rental complex in the town where he was raised.
It’s The Channel at Bowen, a new 136-apartment-home community off Tanner Ford Boulevard in Hanahan.
The Wrenn Group is the guiding force behind the cluster of four-story mid-rises. Future plans call for a village of homes and quadplexes totaling another 165 residences with parks, restaurants and other retail and green spaces.
“Our business model is to really put the customer first, beat expectations, entice people to stay here for a long time,” says Wrenn, of Hanahan.
One of the more dramatic moves for The Channel at Bowen was welcoming a new management company in April.
Raleigh-based Drucker & Falk Real Estate “really jumped on the gas,” says Lesly Jones, director of marketing. The complex hosted four tailored events in the past month, including a luau.
“This all falls under the concept of place-making,” Wrenn says.
The management group’s purposeful start, which also consisted of raising initial rents to match supply with demand, brought results. Thus far, 99 of the apartment homes are rented, and the property should be leased out by mid-fall, Jones says.
The Channel at Bowen is marketed as “luxury apartment living in a historic waterfront village.” The complex sports a 1.7-mile trail called Waterway Walk that ends with a swing and sitting area on the marsh. The “Bowen” name stems from landowner John Bowen, a statesman who fought at the Battle of Bull Run as a 17-year-old.
Eight floor plans are available.
One-bedroom, one-bath models are the 635-square-foot Austin and the 662-square-foot Meyers, each priced at $920 a month. Two bedroom, two-bath designs are the 1,026-square foot Mitchell A at $999 a month; 1,033-square-foot Mitchell B at $1,065 a month; 1,112-square-foot Mitchell C at $1,124 a month; and the 1,161-square-foot Mitchell D at $1,155 a month. Three-bedroom, two bath styles are the 1,242-square-foot Drayton A at $1,175 a month and 1,285-square-foot Drayton B at $1,345 a month.
Apartment homes are characterized by open layouts, ceiling fans in all of the rooms and 9-foot ceilings throughout, says Tami Caughell, assistant manager. Kitchens show off black-on-black appliances, granite bar tops and maple cabinets with burnished nickel fixtures. An “accent wall program” permits tenants to choose their wall colors. First-floor rentals include patios, and buildings house elevators.
“We want it to feel resort-like,” Jones says. “Having an elevator is a big deal.”
The clubhouse building envelops attractions as well as apartment homes. There’s a gathering room with kitchen, television and garage door that can be opened to access to the combination wading and full-length pool. Plans call for TVs, ping pong tables and bocce court around the pool deck.
Down the clubhouse hall are a fitness area and movie room, complete with a big screen-TV and a dozen leather lounge chairs.
Says Wrenn, “I grew up in Hanahan This gives me a chance to do something in my hometown.”
The complex is just off Tanner Ford Boulevard. Traveling west, take Interstate 26 to I-526 toward Mount Pleasant. Turn on exit 19 to North Rhett Avenue. Go two miles and turn left on Tanner Ford. Proceed less than a mile and bear left on Channel Marker Way. Ahead is The Channel at Bowen, located at 100 Channel Marker Way.
For more information, call 843-225-7579.
Reach Jim Parker at 937-5542 or email@example.com.