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Salt Life to open retail shop in downtown Charleston in mid-February


Lifestyle brand store Salt Life will open in mid-February at 316A King in the shop formerly occupied by clothing store 319 Men. Google Maps/Provided

The downtown Charleston retail scene continues to morph as retailers come and go.

Two new stores will take over unoccupied spaces soon on King Street.

Opening in mid-February will be lifestyle brand store Salt Life at 316A King in the shop formerly occupied by clothing store 319 Men, while OMG Candy Store will open April 1 in a neighboring space where Lush Cosmetics operated before it moved to Mount Pleasant Towne Centre last year, according to the real estate firm Charleston Commercial.

Salt Life, which is headquartered in Columbus, Ga., and was acquired by Upstate-based Delta Apparel Inc. in 2013 for $22 million, specializes in clothing and other merchandise aimed at ocean enthusiasts.

From its first offerings in 2006, Salt Life has grown with distribution in surf shops, specialty stores, department stores and sporting goods retailers.

The brand's other retail stores are in Huntington Beach and San Clemente, Calif.; Daytona Beach, Tampa, Key West and Orlando, Fla.; and Columbus, Ga.

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“Charleston’s King Street is a retail and cultural hub of this historic city, and we feel that our popularity with the district residents is an obvious addition to our growing brick-and-mortar portfolio,” Salt Life president Jeff Stillwell said in a written statement.

He said South Carolina was "one of our leading sales states" last year. 

OMG Candy Store will carry sweets ranking from favorite nostalgic candy cigarettes to fresh fudge.

CEO and founder Orit Deverell said he's been working on the Charleston expansion "for the past couple of years."

The additions to King Street come after Banana Republic closed Jan. 26 at 249 King, and Cornerstone Minerals will leave 539 King at the end of March when its lease expires.

Also eyeing King Street for a store is the fashion brand Frances Valentine inspired by the late Kate Spade. A location has not been determined, but business partner Elyce Arons said she hopes to be open in Charleston by mid-year.

Do you know of a retail business that is opening, closing or expanding? Reach Warren L. Wise at 843-937-5524. Follow him on Twitter @warrenlancewise.

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