By JIM PARKER The Post and Courier
If at first you DO succeed, try try again. And maybe keep on trying, since it’s working.
Such is the thinking of Coldwell Banker United, Realtors agents who are spearheading an “Open House Extravaganza” this weekend. They are looking to follow up on a strong showing of the company’s first open house festival in the fall.
“This is the time of year (for open houses),” says Pam Griffin, broker-in-charge of Coldwell Banker’s office in Summerville. “So far, we are getting a pretty good response,” As of Tuesday, at least 35 homes were set to be open. The free event will be 1-5 p.m. today and Sunday.
The real estate company is looking to build off of the 2011 extravaganza. An open house tour “generates a lot of activity,” she says. It’s not just people walking through, either. Last year, the agency got contracts on a couple of homes, Griffin says.
She expects this year’s open house attendees to be every bit as savvy. “They are looking for the best deal they can get.”
The open house weekend will expand across Berkeley, Charleston and Dorchester counties. Coldwell Banker United has offices in Summerville, Goose Creek and Mount Pleasant: its West Ashley office closed recently and was folded into the Dorchester County locale.
Griffin says many home shoppers have similar needs, at least in terms of location. “A lot of people want to be by the interstate,” such as Boeing employees who desire easy access to work, she says.
Participants can find the list of open houses by looking in today’s editions of The Post and Courier or by viewing the agency’s website. There will be street addresses and exterior photos of the open homes. Shoppers can visit any or all of the houses.
Meanwhile, Coldwell Banker United will be giving away an iPad to the winner of a drawing after the open house. The agency held a similar drawing at the October extravaganza.
Coldwell Banker expects to repeat the fall show this year, giving it two open house events in 2012. While the agency’s offices are in different parts of the Lowcountry, the agents joined up to organize the fest.
“It’s all together,” Griffin says. “The whole company supported the event.”
For more information, look for listings in the main news section of today’s Post and Courier or visit the Coldwell Banker United website at www.CBCarolinas-OpenHouses.com.
Reach Jim Parker at 937-5542 or email@example.com.