Real estate videos loaded with information will be a key feature in a Charleston luxury agency’s 2016 plan to attract worldwide buyers.

Daniel Ravenel Sotheby’s International Realty unveiled its yearly sales program earlier this month, “designed to reach a global audience of qualified luxury real estate consumers.”

The downtown-based company looks to dovetail with the marketing strategy of parent network Sotheby’s International Realty, which is to highlight real estate content via various media. “The brand is committed to developing and curating content, with a heavy focus on video,” the worldwide realty says.

“Consumers are now utilizing a variety of avenues in their search for real estate, and this year’s marketing program enables us to connect with a global audience wherever their search may lead them,” says Daniel Ravenel, president and broker-in-charge of Daniel Ravenel SIR. He says the custom content and video will be delivered across “an array of platforms.” The Sotheby’s International Realty brand “helps us communicate Charleston’s charm and appeal to an elite global audience of real estate investors,” Ravenel says.

The global realty’s marketing plan this year focuses “on the consumer, while maintaining our global reach,” says Wendy Purvey, chief marketing officer of Sotheby’s International Realty Affiliates LLC. It’s “dedicated to providing consumers with what they want, when they want it and where, and we are doing so by providing more content, video and mobile integration than ever before, increasing our exposure to real estate intenders around the world,” she says.

Sotheby’s International Realty plans to deliver content through its “distinguished media partners” including The New York Times, Wall Street Journal, Bloomberg, Architectural Digest, Mansion Global, Dwell and Elle Décor as well as the Google Display Network and Apple. The brand intends to share custom information via its newly-redesigned website, Extraordinary Living blog and its “rapidly growing” social media channels.

The real estate brand will continue to work with Sotheby’s to publish Art & Home, a literary collaboration launched in 2014 “to engage readers with sophisticated content related to the art and real estate worlds.” Art & Home lays out eight regional editions and distributes 250,000 magazines worldwide.

Founded in 1976, the Sotheby’s International Realty network provides independent brokerages with “a powerful marketing and referral program for luxury listings.” Sotheby’s International Realty Affiliates LLC says it supports affiliates through ”operational, marketing, recruiting, educational and business development resources.” Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744.

Daniel Ravenel Sotheby’s International Realty, located at 33 Broad St., has represented luxury real estate investors in Charleston since 1983. Contact the firm at 843-723-7150.

Reach Jim Parker at 843-937-5542 or