Re/Max executives are no longer objecting to a name and logo patent request from Rehava Real Estate Store, a small agency in North Charleston.
The Colorado-based realty franchise had complained that Rehava's name and brand marks were too similar. But Rehava officials claimed that the complaint was an attempt to hurt the small business, which offers controversial rebates to home buyers.
A Post and Courier article on the dispute drew more than 90,000 views through its Web site and from referring traffic from other sites that picked up the story, and prompted some to send angry e-mails to Re/Max's headquarters, said Rehava attorney Doug Kim. Kim had a copy of Rehava's response to the complaint on his desk when he heard about the withdrawal.
"I'm going to throw that away now," he said.