Lowcountry newspaper stands are going digital.
In partnership with Indiana-based RedPost, The Post and Courier has installed new digital newspaper racks at 47 indoor locations in Charleston and Dorchester counties. The racks can be found in select convenience and drugstores, including CVS, Kangaroo, Sunoco, Bluewater and Speedway stores. They also may be seen in Earth Fare and Muddy Waters Coffee Bar.
The new stands feature a wooden display rack topped with a digital display screen that will change every 8 seconds. It will feature images and headlines from the day’s paper and advertisements from local and national organizations.
“The Post and Courier is excited to partner with RedPost. This innovative platform will certainly catch the eye of potential readers in the locations where the 47 units have been deployed,” said Steve Wagenlander, corporate audience development director of Evening Post Industries, parent company of The Post and Courier.
The displays also feature live news from The Post and Courier’s Twitter account, real-time weather information and alerts for breaking news as it happens.
“Additionally, our RedPost screens will provide our digital advertising partners a unique opportunity to market themselves,” Wagenlander said. “As The Post and Courier continues to evolve as a media company, our partnership with RedPost helps us remain progressive in how we delivery news and information to our audience.”