Open Angler Inc. lands $500K investment Online fishing charter reservations to hook customers, streamline process

Mount Pleasant-based Open Angler hopes to reel in businesses that offer fishing charters with its online booking platform.

A local technology startup that operates an online reservation marketplace for the fishing charter industry has raised $500,000 in early-stage funding.

The identity of the investor in Open Angler Inc. was not disclosed.

The Mount Pleasant-based company plans to use the money for hiring and for developing its product, spokeswoman Tracy Toth said.

Open Angler was started by Alicia Aloe, who is the CEO, and Eddie Edenfield, chief technology officer.

Geoff Martin, a Charleston-based technology investor and principal of GEM Capital Ventures LLC helped the company raise the money.

“I see Open Angler as a major industry disrupter,” Martin said in statement.

The online reservation system will charge users a fee of 6 percent to 8 percent. Guides, outfitters, marinas, resorts and referral partners can list their fishing outings on it for free.

It is being rolled out nationally.

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Aloe said the industry is behind the times when it comes to booking business.

“Fishing charter captains are in the same position restaurants were in 10 years ago — most are running their businesses manually and intuitively instead of leveraging facts and tools that can streamline their processes,” she said in a written statement.

Aloe was founder and CEO of Table Maestro, a North Charleston phone-based restaurant reservation business that OpenTable acquired in 2010.

She said her goal at Open Angler is to have charters and anglers from around North America using its online reservations platform within months.

Reach Allison Prang at 843-937-5705 or follow her on Twitter @AllisonPrang.