After 10 years as a Holiday Inn, a hotel near the Tanger Outlets shopping center in North Charleston has been converted into a DoubleTree by Hilton.
The change last week comes after the 142-room lodging near the Charleston Area Convention Center recently completed a $4 million renovation, according to a written statement.
Dan Blumenstock, director of hotels at Lowcountry Hotels, owner of the newly flagged DoubleTree property, said the company thought the Hilton brand would be complementary.
“We also have the Hilton Garden Inn, which is directly across the street from this hotel, and so having two properties that are part of the same reservation system really we felt would provide a strength, and we also felt like that in this specific submarket ... near the convention center and airport ... another higher-end full-service brand was needed,” Blumenstock said Monday.
The hotel made the switch to DoubleTree flag last week. Renovations on the property began more than a year ago, and the property remained open throughout the project.
The International Boulevard hotel opened as a Holiday Inn in January 2006, Blumenstock said. Fennell Holdings manages it.
Lowcountry Hotel’s other holdings include the Ansonborough Inn in downtown Charleston. The company hopes to start work this spring on a Staybridge Suites extended-stay hotel near the base of the Ravenel Bridge in Mount Pleasant.
Reach Allison Prang at 843-937-5705 or follow her on Twitter @AllisonPrang.