MYRTLE BEACH -- More people flew into and out of Myrtle Beach International Airport in July than ever before, breaking the 100,000 passenger mark, according to airport numbers released last week.

More than 111,000 passengers boarded outbound planes and more than 117,000 passengers arrived in Myrtle Beach in July, breaking records set in July 2005 and beating peak months in 2007 before the economic downturn began.

Additional markets and direct routes to places added in recent months have bolstered demand. Direct marketing in those new destinations also helped bring more people to the area to spend tourism dollars, according to airport and tourism officials.

Spirit Airlines, Delta and Myrtle Beach Direct all experienced significant gains in passengers last month, and almost every other airline experienced moderate gains.