Intel CEO issues diversity challenge

Intel CEO Brian Krzanich said the company is investing $300 million to boost diversity in its ranks.

The tech industry says it wants more diversity in its workforce, but the actual hiring doesn't reflect that. Intel Corp. CEO Brian Krzanich challenged his own company and the entire industry to do more.

Krzanich said the tech industry needs to increase the hiring of women and minorities, and he set a goal of full representation in his company's workforce by 2020.

He said the company will hold its managers accountable by tying their pay to progress. The company also is investing $300 million to improve diversity, including initiatives to create a pipeline of women and minorities entering the technology field.

"This isn't just good business," he said at the International Consumer Electronics Show last week in Las Vegas. "It's the right thing to do. When we all come together and commit, we can make the impossible possible."

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He said it was no longer enough to talk about valuing diversity and still "have our workplaces and our industry not reflect the full availability and talent pool of women and under-represented minorities."

According to a report on Intel's website, women made up 24 percent of Intel's workforce in 2013. Non-Asian minorities made up 14 percent.

The challenge comes as tech companies have begun releasing employment-diversity reports and women have faced harassment and threats in the video-gaming community. Krzanich cited both developments and said his company will regularly release progress reports on hiring.