NEW YORK — Tom Hanks danced on a large floor piano there in the movie “Big.” Multitudes of children wandered through the aisles, wide-eyed with delight at the giant stuffed animals and other toys. And a fair number of parents winced at some of the price tags.
FAO Schwarz on Fifth Avenue, probably the best-known toy store in the world, was set to close Wednesday night.
Owner Toys R Us announced the decision in May, citing the high and rising costs of running the pricey 45,000-square-foot retail space. Though the flagship store is closing its doors for good, it may reopen elsewhere in midtown Manhattan.
FAO Schwarz says it is the oldest toy store in the U.S., with a New York City location since 1870. Reported celeb sightings — Kim Kardashian and Kanye West before they were parents. Moms Angelina Jolie, Britney Spears and Victoria Beckham! — have helped fuel the fantasy since the flagship store opened in 1986.
The Fifth Avenue fixture included a candy store, personal shoppers and three levels of specialty toy departments.
“The baby department at FAO Schwarz is the ultimate destination when luxury shopping for little ones,” the store’s online fact sheet advised.
When those babies reached ‘tweenhood,’ they’d need specialty skin-care products: “It’s never too early to start protecting one’s natural beauty!”
The store was featured in several movies, including “Big,” where Tom Hanks danced on its floor piano (signs called it The Big Piano.) Nick Jonas stopped by and hopped around the piano in December while singing “Jealous.”
Toys R Us bought the FAO Schwarz brand in 2009.