A big Charleston technology employer will help gauge the response Tuesday to #GivingTuesday, which has been designated to help charities raise money online as the calendar year winds down.
Blackbaud Inc., which sells software and services to nonprofits around the world, said it will be providing trend data about donations to 4,300 of those groups throughout the day. It also plans to offer commentary.
“We’re proud to be a technology provider that is so trusted by the philanthropic community that its systems power the majority of online giving happening on #GivingTuesday,” Blackbaud CEO Mike Gianoni said in a written statement Monday.
Giving Tuesday has been around for four years and was started by the 92nd Street Y in New York City. The goal is to help kickstart “the charitable season, when many focus on their holiday and end-of-year giving,” Blackbaud said.
Software giant Microsoft also is involved with the Daniel Island firm in the information-gathering effort. Technology from the Redmond, Wash.-based company will convert large amounts of live data, much of it supplied by Blackbaud, into a “#GivingTuesday Dashboard” that can be viewed online at GivingTuesday.org and in Microsoft’s U.S. stores.
The 4,300 nonprofits tracked by Blackbaud raised $26 million on the day of the 2014 global Giving Tuesday campaign, or 36 percent more than the previous year.
In addition to helping track trends Tuesday, Blackbaud said it is waiving the administration fee for U.S. donors who give through everydayhero.com, the company’s consumer crowd fundraising platform.
The idea behind that incentive is to provide “more funding to the front lines of causes” that donors care about, said Rachel Hutchisson, the company’s vice president for corporate citizenship and philanthropy.
Reach Allison Prang at 843-937-5705 or follow her on Twitter @AllisonPrang.