Baker Motor Company Charleston Fashion Week boosted the local economy by more than $2.6 million in March, according to the Office of Tourism Analysis at the College of Charleston.
Organizers said record attendance, sponsor participation and international media attention helped raise the profile on one of the leading fashion weeks in the U.S., now in its seventh year.
Total expenditures per out-of-town attendees averaged $1,200 while local residents spent about $500, the college said. About 7,500 attendees were highly educated with significant disposable income. The college also reported 184 million media impressions from TV, print, radio and online sources.
“We are very pleased with the continued success of Baker Motor Company Charleston Fashion Week and the recent survey results reinforce the growing economic impact of the event. We’re thankful to the community, our employees, participating retailers, vendors, sponsors and volunteers for their support, and we look forward to continuing relationships in 2014,” said Jed Drew, president of Gulfstream Communications, which owns and produces Charleston Fashion Week, as well as Charleston magazine.
“We’re also thrilled about the national press we’ve received such as Southern Living’s online story, ‘How Charleston Fashion Week Became the Biggest Style Event of the South’ and CNN’s broadcast and online piece, ‘Why The Other Fashion Weeks Matter.’”
Next year’s Fashion Week is set for March 18-22.