Charleston-area technology firm appoints new CEO

Mindy Taylor is the CEO of Mount Plesant-based Qonceptual, which was founded by Dayel Ostraco (right).

A Mount Pleasant-based technology business has a new CEO.

Qonceptual said Monday it named Mindy Taylor as its chief executive officer. She joined the company in September as director of growth and opportunities. Previously, she was chief evangelist with the local software startup Bidr.

“I am thrilled to be taking on this new challenge at Qonceptual,” Taylor said in a written statement. “There is great potential in a model that thrives on both innovation and deep experience. It is important to see the difference between just coding and building truly intelligent products that are informed by both detailed discovery and business awareness. Qonceptual strives for the latter.”

Qonceptual was founded in 2013 by Dayel Ostraco, who is chief innovation officer. The software and hardware company works on web applications and mobile and wearable technologies, according to its website.

When Taylor was at Bidr, the firm won a $100,000 investment from venture capitalist and AOL cofounder Steve Case in a pitch contest held on the Yorktown at Patriots Point last year. She also has worked as chief marketing officer at another local startup, Snapcastr, according to her LinkedIn profile.

Reach Allison Prang at 843-937-5705 or follow her on Twitter @AllisonPrang.