Joshua Lambert had a killer restaurant concept: Banging Biscuit. The main attraction would be biscuits and all-day breakfast fare. He also had a great location too: the old Boulevard Diner on Coleman Boulevard in Mount Pleasant.
Unfortunately, the deal for the building was dragging on for months, caught up in the rezoning issues embroiling Mount Pleasant’s town council along that commercial stretch. And then he read an article by Hanna Raskin in the Post and Courier about a remarkably similar concept called Vicious Biscuit, a catering operation from a local couple who were planning to turn it into a food truck.
Instead of rending his garments and cursing the gods, Lambert decided to reach out. “Within 24 hours after it ran, Josh contacted me on Facebook,” says Michael Greeley. “He gave me a call and the next day we were meeting.”
“We courted for a couple months,” says Lambert. “We worked out how operations would work and funding and equity ownership. And we said, let's play in same sandbox instead of going to war with each other.”
For Greeley, the call came from out of the blue and changed everything. It would have taken a long time for him to be able to afford a brick and mortar. The new partners refined the concept, transforming the massive Vicious biscuits from the size of your head to a more realistic proportion, but with the same sort of fillings.
The signature Vicious Biscuit piles on fried chicken, cheddar cheese, jalapeños and maple syrup. “It’s chicken & waffles on crack,” says Greeley.
The restaurant will have about 10 to 12 biscuit sandwiches on the menu, plus a build-your-own Bloody Mary bar and the occasional salad or two for those needing a lighter bite.
The old Boulevard Diner, itself an old Dairy Queen, has been taken down to the studs and completely rebuilt on the inside. The outside retains the original A-frame. The biggest pro to the space, Lambert says, besides the general location is the fact that they have lots of parking, unlike the restaurants clustered down the street at The Boulevard.
Lambert says biscuits are like a new burger craze. “You’ve got Biscuit Head in Asheville, Biscuit Love in Tennessee, the Denver Biscuit Company,” he says. “And the average wait on Saturday and Sunday at these places is an hour and a half to three hours. And people wait.” He’s not too worried about Big Bad Breakfast (opening downtown later this year), Callie’s Little Biscuit (with two locations downtown) or the Maple Street Biscuits (coming to James Island). All he has to do is look around Mount Pleasant on the weekends and see the crowds waiting to get into Paige’s Okra Grill, The Shelter, and Tavern and Table. “There’s so much market share,” he says.
Vicious Biscuit should open this summer.