New Baker Buick GMC building goes posh, space-age and client-centric

Baker Buick GMC just completed a 13-month renovation that included installing tile floors in the service bays and allocating space for 20 cars and trucks in the showroom. The exterior of the 66,000-square-foot building showcases a contrasting black and white look with three models in front. Leroy Burnell/Staff 5/12/2015

The bar has been raised in Charleston for luxury and refinement now that Baker Motor Company has completed renovations on its 66,000-square-foot Baker Buick GMC dealership on Savannah Highway.

Construction began in March 2014 and was completed thirteen months later in April. The dealership is at 1621 Savannah Highway just south of the company’s impressive Cadillac building.

Baker Buick GMC Cadillac unveiled the new look on May 7 at a party for Buick GMC and Cadillac clients, employees and community members.

“This building is one of the largest of its kind — surpassing all expectations with absolute luxury and refinement,” said Tommy B. Baker, president of Baker Buick GMC Cadillac and Baker Motor Company in Charleston and Mount Pleasant.

The sprawling building is home to Buick GMC sales, certified service with a 16-bay shop and automated entry to the covered, drive-up assistance area; and a certified collision center available to the entire 12-brand dealer group.

“Our staff and technology are dedicated to providing the proper Buick and GMC experience,” Baker said at the grand opening. “This building allows our company to immerse ourselves in providing the best customer experience in the industry.”

According to Baker Buick GMC, the newly recrafted dealership features:

- Specialized Buick GMC sales and service staff. The facility will house about 80 employees.

- State-of-the-art showroom able to feature 20 cars. It’s “capable of holding one of every Buick and GMC model indoors to enhance the customer experience — regardless of weather.”

- A business center, two indoor truck accessory displays and a two-story parts department.

- Free Saturday car washes for customers, a feature launched before the new building opened.

According to Baker Buick GMC, clients can also “enjoy the inviting client lounges” that feature modern leather furniture, couches, flat screen televisions, computers and a coffee bar.

“The Buick and GMC brands continue to grow in popularity,” says Matthew Scoggins, chief operating officer for Baker Motor Company.

“We’re proud to offer our special brand of Baker luxury to Buick and GMC enthusiasts and have received wonderful feedback on the new facility from both clients and employees,” he says.

Customers aren’t the only group to revel in the building’s high-end perks.

As one of Tommy Baker’s priorities, the dealership features a top-of-the-line exercise center “to complement the company’s wellness initiatives that support active and healthy lifestyles.”

The fitness area is home to the “Baker Fit” program and hosts a certified personal trainer and touts a consultation room; yoga and stretch room; cardio area with three treadmills, an elliptical, a stationary bike and rowing machine; a strength training room with free weights and weight machines; and showers.

“The exercise facilities and personal trainer are available to all Baker Motor Company employees at no charge,” the company said.

“With the Buick and GMC brand growing in sales and customer satisfaction,” Baker said, “a large facility was needed to handle customer demand and provide the experience our clients have come to expect of our dealerships.”

Founded by Baker 27 years ago, Baker Motor Company of Charleston describes itself as the largest privately held automobile dealer group headquartered in South Carolina.

The company operates manufacturer-authorized, new car dealerships representing a dozen brands including Rolls-Royce Motor Cars, Mercedes-Benz, Sprinter, smart, Infiniti, Maserati, Porsche, Land Rover, Jaguar, Buick, GMC and Cadillac.

Baker Motor Company also operates a “high-line” pre-owned center and wholesale pre-owned facility, reconditioning center and full service collision repair center. A second Mercedes-Benz dealership is currently under construction in Mount Pleasant. Baker Motor Company landed on Automotive News’ list of Best Dealerships to Work For in 2013 and 2014 and received the “prestigious” Best of the Best award from Mercedes-Benz in 2003, 2004, 2005, 2006, 2008, 2010, 2012 and 2014.

Contact the new Baker Buick GMC dealership at 843-725-7000. For more on the company, visit www.bakermotorcompany.com or call 843-852-4000.

Reach Jim Parker at 937-5542 or jparker@postandcourier.com.