2012 Buick LaCrosse conservative, handsome, a touch of dynamic style

The Buick LaCrosse for 2012 (and now 2013) is available with gas-electric hybrid eAssist technology (Photo provided).

By LARRY CORNWELL

Special to The Post and Courier

It was my opinion that Buick should have changed its game plan.

Instead of going for a younger demographic, I feel the brand needs to embrace its older demographic.

In my opinion, Buick should design its cars to suit older buyers and drivers. This would also attract other buyers who do not prefer firmer suspensions, heavier steering and seating that is designed more for safety than comfort.

Although the company has done well in China with younger buyers, I don’t think this will last.

The Buick LaCrosse is a conservative and handsome model. Although has a conservative design, the 2012 Buick LaCrosse has a touch of dynamic style. Its low greenhouse area and wide lines give its design more flavor than expected.

The ride of the 2012 Buick LaCrosse was comfortable, but not truly luxurious. A number of interface features graced the interior of the Buick LaCrosse, but nothing stood out. This is a tough review because the LaCrosse is a good looking car and did everything well, but…

It is clear that there is not anything wrong with the 2012 Buick LaCrosse. However it does not feature or do anything that makes it stand out.

I have to apologize, because I have to go back to my original argument. If Buick had focused on designing its models for an older demographic, it would separate it from the crowd.

Buick is caught between trying to be a luxury brand, but it can’t be Cadillac, yet it can’t be Chevrolet either. I think this is too slender of a slice of territory to occupy.

If you are interested in the Buick LaCrosse, take it for a test drive. However if you drive anything else afterwards it will soon fade from your mind. Good, but forgettable.

Larry Cornwell is an automotive journalist based in the Charlotte area.

VEHICLE TYPE: Full size four door

PRICE RANGE: $33,000-$37,000

ENGINE: 2.4-liter four-cylinder producing 182 horsepower and 172 pounds-feet of torque

DRIVETRAIN: Six-speed automatic, front-wheel drive

FUEL ECONOMY: 25 mpg city/36 mpg highway

COMPETITOR MODELS: Acura TL, Lexus ES 350, Lincoln MKS

PRODUCTION LOCATION: Kansas City, Kan.

WEBSITE: http://www.buick.com/lacrosse