Subaru has donated millions of dollars nationally as part of its late-year Share the Love campaign.
Now in its seventh year, the carmaker gives $250 to national nonprofits for every Subaru purchased or leased during the drive.
The carmaker in December 2014 once again collected large sums for charitable causes, totaling $15 million allocated to four organizations. But this year Subaru also allowed customers to pick a local option category, which involved dealers in where the money should go, said Ken French, marketing director for Crews Subaru.
The North Charleston dealership pledged $6,827 to Big Brothers, Big Sisters through Carolina Youth Development Center, a nonprofit organization in North Charleston that helps at-risk youth. Crews Subaru presented the check earlier this week at the Rivers Avenue dealership.
Customers who selected “Hometown Charity” helped donate more than $8 million nationwide, according to a Subaru Marketing Team letter to dealerships.
“Thank you for being a part of the most successful Subaru ‘Share the Love’ event in Subaru’s history,” the national marketing team wrote to dealers. “We could not have reached this historic number without you.”
The marketing team concluded, “Giving back to our partners and local communities is what drives us forward, and we thank you for being a part of it.”
More than 100 watercraft from skiffs to yachts docked at Bristol Marina or trailered at Brittlebank Park for the Charleston In-Water Boat Show last weekend.
The annual event April 17-19 saw a hefty turnout even as inclement weather invaded the Charleston area on Friday and Saturday of the show.
JBM & Associates of Greenville organized the yearly fest, which took a five-year hiatus before returning in 2014.
Boats priced from five to seven figures were on display and for sale at the show. Exhibitors set up booths out in the open, below canopies and under a big tent, offering marine artwork, fishing rods, bamboo pillows, swings and dozens of other products.
Among the more unusual watercraft was the Sealegs amphibious vessel, a rigid inflatable boat that also sports three oversized tires to drive in or out of water without a trailer or dock.
New Zealand-based Sealegs recently set up a satellite office at Seabreeze in Charleston that coordinates with the coastal Carolinas retail center in Wilmington, N.C., said William Mayhew, a local representative for the company.
He calls Sealegs “a game-changer for waterfront homeowners.”