Wal-Mart is having its Facebook page campaign again this year to give communities a chance to receive up to $1 million to fight hunger.
“Residents of your community are in a race to fight local hunger, with the potential to generate thousands of meals and a chance to receive $1 million for hunger relief to support those in your community who need it most,” campaign spokeswoman Kirsten Kelly said in an e-mail.
Through April 30, residents can visit Wal-Mart’s “Fighting Hunger Together” Facebook page and vote for the Charleston area, which is described by Wal-Mart as among the top 200 U.S. cities hardest-hit by unemployment.
The city with the most votes will receive $1 million, with the next 20 communities earning $50,000 for local hunger relief.
Last year the Charleston area received $100,000 to feed the hungry after the region finished fifth in the Wal-Mart/Facebook Internet campaign, but the cash did not go to buy food.
Instead, $70,000 went for two forklifts and warehouse upgrades at the Lowcountry Food Bank, and $30,000 went to the Trident United Way, which planned to spend the money on a supplemental nutrition assistance program.
The winning communities in this spring’s campaign will be announced on May 1.
Some members of the community who participated in the previous drive said they were disappointed in that it appeared the hype that drove Charleston’s Internet climb to the top seemed different from the payoff. Some who voted said they assumed their efforts would provide meals to the hungry.