Tech firm Blue Acorn cutting jobs

Charleston-based e-commerce firm Blue Acorn says it is cutting an undisclosed number of jobs.

Charleston-based technology firm Blue Acorn is cutting an undisclosed number of jobs, even as it is continuing to grow its business, the company said Thursday.

Spokeswoman Bethany Kelley wouldn’t say how many workers were affected by the layoffs last week, saying the company wouldn’t disclose personnel information.

In a statement, Blue Acorn chief executive Kevin Eichelberger said the cuts were necessary to “align the needs of our clients with company staffing.”

“We evaluated our client needs and made changes to best reflect those needs as well as the needs of our company.” Eichelberger said. “These changes are an important and necessary step for our continued growth and strengthen us for the remainder of 2016 and beyond.”

The company didn’t elaborate or take questions.

Blue Acorn, which has its offices on Williman Street between Morrison Drive and Meeting Street, says it designs electronic-commerce websites using a data-driven process meant to boost online sales.

The business has proven lucrative in the past: It lists as clients national brands like Olympus cameras and Char-Broil grills, and it’s been on Inc. magazine’s list of the fastest-growing companies in the U.S. each of the last three years. The company told the magazine it pulled in revenues of $6.7 million in 2014, growing 386 percent over three years.

Eichelberger said Blue Acorn was still growing despite the cuts, saying the company was still taking on new accounts and hiring for “key positions.”

Reach Thad Moore at 843-937-5703 or on Twitter @thadmoore.