Online reservation startup Resy launches in Charleston after making first foray in April

The Ordinary is one of the five restaurants in Charleston currently using the online reservation service Resy. file/Wade Spees/Staff

The online reservation service Resy has launched in Charleston, months after the young OpenTable competitor made its first foray into the area.

The Resy service first crept into the area in April, when Little Jack’s Tavern started using it, and it officially launched last week, chief executive Ben Leventhal said. The company is holding a launch event next Thursday.

Charleston is the smallest region Resy has moved into, marking only its seventh market after the New York-based startup focused its growth on cities like Los Angeles, Miami, New York and San Francisco.

“Charleston’s one of the great eating cities in the United States, which makes us very excited about having a presence there, and we’d ultimately like to work with all the great restaurants in the market,” Leventhal said. “It was only a question of when, not if, we would launch.”

Five restaurants on the peninsula — Butcher & Bee, FIG, Little Jack’s Tavern, The Ordinary and The Westendorff — are using the service so far, and the forthcoming Le Farfalle osteria will use it as well. That’s far fewer than Resy’s better-established competitor OpenTable, which has more than 100 Charleston-area restaurants on its system.

Resy, which was founded in 2014, made a splash when it first launched by saying it would charge for reservations, a plan that landed it on the front page of The New York Times. But the company has moved away from that model, and there don’t appear to be any charges for booking a table in Charleston.

Reach Thad Moore at 843-937-5703 or on Twitter @thadmoore.