A 128-year-old North Charleston-based nonprofit is changing its name Wednesday.
Family Services Inc., which helps provide financial and housing counseling services, will become Origin SC.
The new name is reflected in the agency’s tagline: “Your path to home starts here.”
Agency CEO David Geer III said the change “aligns with our mission to empower individuals to achieve financial and housing stability.”
Origin offers assistance and programs such as financial coaching, credit counseling, home ownership education, home preservation, homeless prevention, foreclosure prevention, housing stability and family violence intervention. The agency reaches up to 8,000 people every year.
The arduous undertaking of changing the name was not taken lightly, said Jenna Johnson, agency marketing and development director.
“Our goal and our hope is that by rebranding we will reach and serve more people who may not have known about our multiple programs,” she said. “Out of our ‘origin’ has come a multi-faceted organization — one where anyone, from any background and in any situation can begin their path to financial and housing stability. We are your ‘Origin.’ We’re here to help you reach your goals.”
The organization’s current location on Lacross Road, its staff and services will remain the same.
Reach Warren L. Wise at 843-937-5524 or twitter.com/warrenlancewise.