Stingrays get new logo look
New South Carolina Stingrays logos designed by Joe Bosack Graphic Design Co.
For a team that's only been around for 15 years, the South Carolina Stingrays sure like to change their look and their franchise logo.
The Stingrays unveiled their fourth logo in team history earlier this week.
South Carolina Stingrays head coach Jared Bednar said the new logo is a "more modern look" for the team. It certainly is a bit more menacing than the original logo that came out in 1993, which was kind of a whimpy looking stingray in the shape of the state of South Carolina.
The Stingrays got the Joe Bosack Graphic Design Co., out of Pottsville, Pa., to design their newest logo. The company had done some similar work for the NHL's Colorado Avalanche and New Jersey Devils and also designed the SEC's 75th anniversary logo.
In 1999, the Stingrays presented their second logo, a stingray biting a hockey stick in half and stayed with that look for the next eight seasons.
This past season, the Stingrays celebrated their 15th anniversary as a franchise in the ECHL and updated their logo again.
"The new logo looks a lot like the 15th anniversary logo," said Stingrays merchandising manager Todd Merton.
"We didn't want the newest logo to be a complete shock to our fans."
In addition, two alternate logos have been created to highlight the team's affiliation with both the state of South Carolina and the Lowcountry specifically. The first alternate logo depicts the state flag wrapped in the shape of an "S" and the second is a shield design featuring the Ravenel Bridge. Both can be seen on the new jerseys for next season.
The Stingrays will go back to wearing a blue jersey on the road. In recent years, the Stingrays' road jerseys have been red.
The powers that be with the Stingrays called the new logo a "more modern, sleek and realistic representation of a stingray."
What, a stingray biting a hockey stick in half wasn't realistic?
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