Record-breaking heat didn't help attendance at Tanger Outlets' annual back-to-school fashion push Saturday.

The event was called KidSTYLE this year and was billed as an opportunity for children to get fashion tips and parents to get discounts on back-to-school clothes.

Fashion tips for grade-schoolers?

"You would be surprised," Tanger Outlets General Manager Penny Benton said. "I think they have their own fashion icons."

More than 3,000 people attended a Friday concert by singer and actress Bridget Mendler, Benton said. She had no estimate of Saturday's attendance.

The crowd by the stage was much smaller Saturday afternoon than Friday. A couple dozen parents sat in the folding chairs when their children were performing, although most chose to cluster in small groups under scattered canopies that provided some relief from the heat.

Tanger Outlets provided free water. An air-conditioned CARTA bus served as a place to sit and cool off.

Around 2:30 p.m., the National Weather Service announce that the mercury at Charleston International Airport had reached 99 degrees, setting a record for the date. The previous record was 98 degrees, set in 1983 and 1968.

Of course it was cooler in the stores, which were offering coupons for 20 percent off.

Sarah Larabee of Mount Pleasant was hoping to save some money on some sneakers for 10-year-old Clinton and a jacket for 7-year-old Caroline, both students at Mount Pleasant Academy.

It was also shady outside the food court, where manicurists from The Paul Mitchell School were painting nails and the Broken Hearted Foundation was taking donations of school supplies.

Reach Dave Munday at 937-5553.